Digital Marketing Portfolio

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Samuel G. Younan

DIGITAL MARKETING SPECIALIST

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About Me:

I’m Samuel Younan, a digital marketing specialist with practical experience in growing brands online.

I’ve helped startups, agencies, and e-commerce businesses craft strategic campaigns, build a strong digital presence, and achieve measurable growth.

My expertise includes social media management, paid advertising optimization, WordPress development, and SEO with Yoast. I also bring strong skills in designing visual content using Adobe tools and building automated marketing funnels for better performance.

My mission is to deliver real results by blending data, creativity, and digital strategy to help brands scale and stand out.

EXPERIENCE:

January, 2025 – Present

Performance Marketing Specialist & Media Buyer (Meta, TikTok & Snapchat)

MyInvite.SA

Since January 2025, I’ve been working as a Performance Marketing Specialist and Media Buyer for MyInvite – a Saudi-based digital invitations platform.

I am responsible for launching, managing, and optimizing paid advertising campaigns across Meta (Facebook & Instagram), TikTok Ads, and Snapchat Ads. My role includes:

  • Setting up conversion tracking and pixel events.

  • Conducting A/B tests to optimize creatives and targeting.

  • Monitoring real-time performance KPIs (CTR, CPC, ROAS).

  • Adjusting bids and budgets to maximize ad efficiency.

  • Analyzing user behavior and campaign data to improve ROI.

Through data-driven strategies and continuous optimization, I help drive traffic, engagement, and conversions for MyInvite’s seasonal and evergreen campaigns.

May , 2024 – Dec , 2024

Content Creator

Arqqa Digital Agency

  • Social media strategy.
  • Content creator.

Dec , 2022 – Mar , 2024

Social Media Marketing Specialist

XAi Pharma

  • Create a new visual identity for the company using the EPIC brand framework.
  • Executing an advertising campaign on all social media platforms, including content creation, social media design, automatic responses, and follow-up. kPi
  • Creating sponsored ads, analyzing their performance, and optimizing them, including measuring return on investment (ROI) and return on ad spend (ROAS).
  • Designing and creating the company’s website and marketing through it while considering search engine optimization (seo).
  • Marketing through other platforms such as Jumia and Amazon.
  • Using artificial intelligence (AI) in creating, executing, analyzing, and optimizing interactive posts.
  • Producing all the materials ” promotional tools, recruitment posts, promotional gifts,
    and product designs.

Dec , 2020 – Remotely

Digital Marketing Specialist - Freelance

  • Designing professional social media content and marketing visuals using Adobe Photoshop and Illustrator.
  • Creating and managing responsive WordPress websites with optimized structure and SEO setup.
  • Running and optimizing paid media campaigns on Meta Ads, TikTok Ads, and Snapchat Ads for multiple clients in the MENA region.

EDUCATION:

2019 - 2023

Bachelor Degree in Biological Education

University of Asyut

COUSRES:

  • Udacity, professional Digital Marketing certificate
  • EYouth, Performance Marketing | Social Media Management
  • EDX, Digital Branding and Engagement – Curtin University
  • Growth With Google, SEO

SKILLS:

  • Content Management & Brand Management
  • Communication & Audience Management
  • Adobe Photoshop & Illustrator
  • WordPress & Web Design